Successful use of Social Media is still quite rare, but Swedish furniture company, Ikea, have recently completed a very innovative campaign, according to Social Media website Mashable. The campaign involved promoting the new Ikea store in Malmo. They chose facebook to get people to promote their store for them.
I recently read a study released by 3 network on "Irish Businesses use of Twitter". The main findings are that:
Facebook have announced that registered users can now have a more personalised Facebook URL (or username) on their accounts, e.g. www.facebook.com/webtrade. Facebook's idea is to make user profiles much more user friendly to type in, remember, and find.