The North Star Hotel Dublin, part of the Regency Hotel Group, has chosen Webtrade’s LiveEdit™ Hotel package for its new website www.northstarhotel.ie

Speaking at the Website launch, James McGettigan, Marketing Manager of the Regency Group said "The Web is our most important sales channel and we want a Website that makes it easy for us to sell rooms directly to our customers. Referral business from travel portals and online travel agents is always welcome, but the aim of this project is to increase sales directly through our own website. 

To build our online brand we have to pay as much attention to the user experience online as we do when the customer arrives at our hotel. The site has to be attractive, easy to use and make the customer feel good about using the site and dealing with the North Star at all times.

First the site has to be easy to find. To this end, Webtrade is conducting and online marketing campaign to improve our ranking on the search engines, such as Google and Yahoo! Next the site has to be easy to use. The customer has to be able to search for room rates, availability and book online.  Once the customer is ready to pay their booking deposit online, website security is vital for our customers' peace of mind. We have to guarantee that the site is secure and the card-details are not being stored on our site. The customer receives instant confirmation, with a booking reference and our contact details.

From our own point of view, The North Star can update our online stock and manage all our bookings in real-time via Webtrade's booking management software, which is fully integrated with our site.

About LiveEdit™ Hotel Package
Webtrade's LiveEdit™ Hotel package is a complete web-marketing system for hotels. The package includes:

• Hotel website design
  Webtrade has a flexible Hotel Design Template that it customise's to include the Hotel’s logo, colour scheme, photos and content.
• Content Management System to allow non-technical users update the website content.
  All of the hotel description text and graphics can be edited using the site content management system.
• Website Hosting
• Website statistics to measure site traffic and user activity on the website
• Email hosting
• The Roomex Hotel Booking Engine (www.roomex.com )
   - Self-service hotel bookings for users
  • Each hotel can manage their room rates and availability online
  • Users can view rates and availability in real-time
  • Users book online and pay a deposit using a secure payment system. Roomex uses the Realex secure payment service, so the customer's credit card details are not stored on the hotel's own website.
  • The hotel and the customer receive instant confirmation by e-mail of the booking and the availability is updated in real-time.
  • The hotel can view and manage all bookings online.

View the new North Star Hotel Website at www.northstarhotel.ie

Visit the new Royal Hotel Bray site

View Roomex at www.roomex.com

For further details on Webtrade's LiveEdit Hotel Package please contact +353-1-2990655
E: info@webtrade.ie.