4 Ways to Turn Your Website Analytics Data into Sales.
Leverage your website analytics data. They’re collected and charted to help you identify the strengths and weaknesses of your marketing campaign(s). Exploit that knowledge and turn it into sales.
Here are four ways to use your website’s analytics to help grow your business and encourage sales.
- Invest Your Time and Money in Places Where the Bulk of Your Visitor Traffic Is Coming From
Your web analytics data can tell you the various referral websites where the traffic originates. For example, did you get the most traffic from social media or from your email marketing efforts? Are you getting a lot of organic searches, and if so, for which keywords/keyword combinations? Are paid searches giving you decent conversions? If no, why continue paying for them?
Know your most productive marketing and promotional channels. Then you should invest your time and money on them. Don’t go and devote a large percentage of your marketing budget into areas that only return a trickle of online traffic to your website. As there are tens of possible ways to generate traffic, you ideally need to zero in only on the most viable, cost-effective direction.
- Take Advantage of Demographics and Location-Related Information
The Audience report from Google Analytics has a segment called Demographics and Interests. If used smartly, it’s a marketing goldmine. While there, you can analyze the age, interests and gender of your website visitors. You will also see the corresponding conversion rates.
Knowing the geographical location of your site visitors enables you to specifically target certain areas. Any or all insights obtained, from this analytics data, can help you refine, your marketing approach.
- Use In-Page Analytics to Improve Your CTAs (Call to Actions)
Which links on your webpages are getting the biggest number of clicks? Do these clicks convert to purchases? Are your CTA (Call to Actions) buttons being “acted upon” by your website visitors?
Know which calls to action are effective and others that are not. Do they resonate with your online users/visitors because of their design, their location, or the type of webpage content, that support them? Study your in-page analytics closely with these questions in mind. They can give you remarkable conversion boosting ideas.
- Optimize for the Most Successful Platforms and Devices
You can cross-reference your conversion rates with the different device types and operating systems used by your site visitors. If you are getting an increase in more sales from smart phone users, for example, then it is time to invest in a mobile friendly website.
You cannot sell, if people do not even see what you are offering. Your analytics data can give you an idea, if there are particular platforms and devices, that are being consistently turned away, from your website.
At Webtrade we excel at helping business owners with their first websites, If you have any questions about how our websites are designed and how they can benefit you and your company and how Webtrade can make your website be the online tool you need it to be, please contact us, call us on 01 2990655 for a quote or email us at sales@webtrade.ie
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