Following on from our last round of tips we thought it was time to share a little bit more advice with you. So here are 5 social media tips (part 3). We hope you find them helpful.
I’ve mentioned to share before, only this time it is that your employees share the content that you post on your social media platforms. Think about it in terms of “reach”; every time a company member shares an update the probability of people seeing that post increases. Some companies value the method so much they have made it a company policy.
12. Send a Newsletter
It’s a great way of giving out useful information to your clients and subscribers. It’s also a good way of directing traffic back to your website. The newsletter needs to be informative and engaging at the same time; you also don’t want to give too much away as you do want them to click on the link and go to your website. Finally, make sure to show off your expertise in your given area and make sure your employees share it on their social media networks too.
13. LinkedIn Groups
If you’re on LinkedIn you should be part of some groups. Everyone can join up to 50 groups (doesn’t matter if you’re a premium member or not) at any one time. Pick groups that are in your industry and their members can benefit you. You are able to contact everyone in that group directly (depending on their preferences) as well as start individual discussions. Joining a group is also a great way to expand your network.
This might sound like a simple one, but a lot of people forget that social media is just that, social. You should engage and interact with different influencers in your industry, people who re-tweet or interact with your posts or people that you just want to talk to. Engaging gives you a voice and if it’s the right voice it will get heard.
15. Think of your profile
How do you want to be perceived? What should your company page or bio look like? What should it say? In my opinion they should all be singing from the same hymn sheet. There should be a similar theme in terms of look and feel. In saying that your tone of voice may have to change depending on what platform you are on.
I hope you’ve found this useful and we’ll have 5 more tips next month.