EU Cookie Law Explained.
On the 1st July 2011, the EU Cookie Law was imported to Ireland. What is this law all about and what does it mean for online users like you?
What is a Cookie?
The EU Cookie Law
The EU Cookie Law is a law which protects the privacy of online user online. It also intends to repel unwanted online marketing. It mandates all websites to have a website cookie notice first, before they start collecting cookies, from your computer.
The law was imported to Ireland in July 2011 and the government had given all websites a year to comply with what it has mandated. Whereby, a website cookie notice should pop up before you start browsing a website. Otherwise, they would have violated the law and could be subjected to legal prosecution.
Various provisions concerning electronic communications, including the storing and accessing of information on terminal equipment e.g. cookies, is set out in Statutory Instrument No. 336 of 2011 known as the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011 which implemented on the 1st of July 2011, the ePrivacy Directive from the European Union into Irish law.
Why Do You Need It?
You need the EU Cookie Law to protect your privacy online. Have you ever felt like you are being “stalked” because a certain website shows exactly what you want to see? That’s because of the cookies they have retrieved from your computer. It is within your rights to be free from that situation. Before a website takes information from you, it is only right, that they ask for permission, first, through a website cookie notice.
You also need the EU Cookie Law to protect you from unwanted online marketing. Today, online marketing is at an all time high, it cannot be avoided that websites are taking advantage of your cookies to try to show you what you want to see. It, then, leads you to action whether to visit their website or to purchase something from their website, consequently allowing them to generate more income and website traffic. It’s also important, because it helps to lessen spam emails from your e-mail address.
The EU Cookie Law aims to protect you from all of these risks that come with browsing the Internet. As website designers, we only want the best for you and we want to protect your privacy. That is why we always make sure that each website we create has a website cookie notice, not only to comply with the law but also to make sure that you and your users are safe online.
At Webtrade we excel at helping business owners with their website and the maintenance of their website, If you have any questions about how our websites are designed and how they can benefit you and your company and how Webtrade can make your website be the online tool you need it to be, please contact us, call us on 01 2990655 for a quote or email us at firstname.lastname@example.org
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