Webtrade has launched the new website design for Hawaiian Tropic (Europe) one of the top sun care products producers and brands in the world. This is the second site we've developed for them having launched their previous website design in 2002.
The site has been redesigned to bring it up to date with the latest Hawaiian Tropic brand identity following their recent buy-out by Energizer Personal Care.
The new site is to help build brand awareness of Hawaiian Tropic’s personality and brand identity, and to transition from the previous "Hotspot" UK focused site to a more Europe-wide image. It's been designed very much for for their main target market - the 18–30 age group, predominantly female, single, sun loving, fun loving & carefree.
Fully content managed through Webtrade's CMS, the site includes an online shopping cart where users can purchase sun care products by credit card.
Other site features include:
- A Holiday Guide;
- An Event Guide;
- A Mailing List & Email Newsletter System;
- A Loyalty Hotpoints system allowing users redeem their points in the online shop;
- Details of the Miss Hawaiian Tropic International beauty pageant;
- Online Polls;
- Online Competitions.