How to Optimise Your Google Business Page.
Google My Business is a tool for businesses and organisations to improve their online presence throughout Google. Having a Google My Business Listing plays an essential part in your local SEO search results, as without you would not be appearing on any local map listings in the SERPs that Google shows at the top of the page for the vast majority of local queries. If you have not already created, claimed or verified your Google My Business Listing yet, visit https://www.google.ie/business
According to Bright Local who did a local consumer review survey in 2017, discovered:
- 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day.
- 85% of consumers trust online reviews as much as personal recommendations.
- Positive reviews make 73% of consumers trust a local business more.
- Responding to reviews is more important than ever, with 30% naming this as key when judging local business.
- 68% of consumers left a local business review when asked, with 74% having been asked for their feedback.
What are the best practices to manage and optimise your Google My Business Listing?
- Claim your listing. It’s very common that people don’t claim their listing and Google won’t display your business, until the business is verified.
- Ensure your details are frequently updated and are in line with all your other digital platforms (website, social media, etc…). This might include contact details, opening times, new product or service categories, etc…
- Ensure there are no duplicates of your listing. This will be a detriment to your ranking.
- Make sure your identified keywords and search phrases are included in your listing. Much like website SEO, this signals to Google that your page is relevant to the actual search.
- Include imagery in your listing, ideally all in high resolution versions. This includes your logo image, cover photo and any additional photos that show off your company and its location.
- Encourage reviews and social check-ins from your customer base. Reviews are a major factor for ranking in local results, in addition to your star rating being displayed on the map, having a high rating would increase click through rates.
- Remember to respond to reviews with helpful comments and thanking them for their contribution. If they have left a negative review, be sure to respond politely and ask questions, for example ‘can you explain what went wrong?’ and include statements that shows that you’re resolving an issue, for example, ‘please contact our customer service team so we can assist you further’.
- Ensure your NAP (Name, Address, Phone) data is consistent throughout all online mentions.
At Webtrade we excel at helping business owners with their website and the maintenance of their website, If you have any questions about how our websites are designed and how they can benefit you and your company and how Webtrade can make your website be the online tool you need it to be, please contact us, call us on 01 2990655 for a quote or email us at firstname.lastname@example.org
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