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Responsive Web Design & Google

By webtrade, Tuesday, 2nd August 2016 | 0 comments
Filed under: UX/Design, Web Development, Responsive Design.

Responsive Web Design & Google

Responsive web design is not just a buzzword in B2B website design or a passing trend to ignore. Rather, it’s the new standard in professional web design and search engine optimisation (SEO).


What Is Responsive Design?

Responsive design is labelled “responsive” because it is aimed at allowing desktop webpages to be viewed in response to the size of the device one is viewing with. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.

All of the content, images, videos, and structure of the website remains the same on any device but shrinks or expands to accommodate the screen size.

A mobile optimised website isn’t “responsive” in the same sense as a responsive website. A mobile optimised website is a secondary website that web visitors are directed to when they access a B2B website on a mobile device, such as a smartphone.

A business with a mobile optimised website has two websites, a desktop website and a mobile website. The websites are independent of each other and need to be updated separately. Which is where WebTrade’s Siternity CMS, comes into its own.

Google Says Yes to Responsive

Google has the largest share (70 %+) of online search by a large margin. This is why so many web developers, marketers, and SEOs follow the guidelines and best practices created by Google. Google not only says that responsive design is great, it recommends responsive design as the top website configuration.


Only one URL is necessary

There are a number of reasons that Google recommends responsive design for websites. One of the main reasons is that a responsive website has only one URL and the same HTML across all devices. This makes it easier for Google to index the pages, bot crawl the website and categorise them according to its algorithm. All having a positive impact on your search engine rankings.


Better User Experience.

A responsive website creates a better user experience because the website is viewable on any device the user is using to search online. A website that conforms to the needs of each user reduces the bounce rate of a website because users don’t get frustrated and leave a site. A responsive B2B website design also makes sharing links with other users easy.


The Mobile dominance grows.

Recent statistics show mobile web browsing outranks desktop web browsing. This means that people, including professionals, are using mobile devices to access web sites. A responsive website ensures that a B2B website design looks great and functions well on every device a user employs to search online, including smartphones. A responsive B2B website design is an effective way to create a great user experience while improving your search engine optimisation (SEO).

If you have any questions about how our websites are designed and how they can benefit you and your company and how we can make your website be the online tool you need it to be, feel free to contact us, or call 01 2990655.