web analytics

Tips for getting your website found

By Dave King, Wednesday, 12th September 2012 | 0 comments
Filed under: SEO.

Hi everyone, thanks to all who attended this morning. Unfortunately my video crashed out when it was saving so I can't post it up on our website.  I have however noted the main points to begin getting your website found. Please feel free to comment below.


1) Expand your Keyword Focus
 

Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering other optional keywords. Sometimes the search term that the average Joe Soap looks for may not be the same one that you had in mind. You should always do your research before deciding on your keywords.

 Googles “New Keyword Research” tool really comes in to play here and can give a great view as to what people are searching for and how popular these terms are.  You can access the Keyword Research within the SEO Tool by clicking on “What people are searching for: Click here”.

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 Here’s some quick and easy steps to get you started

  1. Determine the topic. On a sheet of paper, write the top 10 phrases that best describe your product offering. If you’re a marketer, it might be “marketing experts,” “online marketing,” “digital marketing strategies,” “marketing plans,” etc.
  2. Go to Google’s Keyword tool. Use Google AdWords Keyword tool to identify the search demand for your topics. Although Google AdWords is geared towards search engine marketing campaigns, it can also be used for SEO purposes.
  3. Enter keywords that relate to your topics — with a space between topics. Input the top three keyword phrases most relevant to your product or services. Make sure you are searching the geography most relevant to your product or service (e.g. Ireland), then click search.
  4. Google AdWords will print-out a list of related keywords and phrases based on your query. In the top navigation, organise by local search volume to determine those keywords most interesting to your target audience.
  5. Find keywords with an average search volume of 5,000 and 20,000. Any more could be too competitive and any lower doesn’t provide adequate search volume to target.


 I have outlined below the main areas to take note of when deciding your core keywords;

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  1. Word or Phrase:  This is where you type in the keyword you wish to test to gauge competitiveness.
  2. Keyword:  The first result will always display the keyword which you are researching.
  3. Competition:  The Competition column gives you a sense of how many advertisers are bidding for a particular keyword (based on pay per click, but can be used for SEO purposes). This data can help you determine how competitive a keyword is, the Higher the competition the harder it will be to get found for that keyword.
  4. Global Monthly Searches:  Shows how often people everywhere searched for that keyword.
  5. Local Monthly Searches:  Shows the amount of searches for that keyword based on the location chosen in the advanced options and filters.

 

2) Adding Keywords to Your Page

Search Engine Title

 The Title tag is by far the most important tag on your whole page.  How many times do you go to a website and see something like index presented as the page title?  I bet it is quite a few.

 The Title is the first real text that is seen when a search engine crawls your site.  It is an often a neglected mistake to not make use of the Title.  How you use the title is important.

Make sure that it is used to describe the content of your page
Do not make it too long - 3-7 words is about right
Do not repeat keywords in a title
Give EVERY single page on your site a unique title
Try and use it to "brand" your site and contain 1 or 2 of your keywords


Search Engine Keywords

After you have researched your keywords they should be placed in a comma separated list of no more than 10 keywords/key phrases for your page.  Adding more will start looking like you are spamming and could potentially be a negative.

Search Engine Description

Should be 1 or 2 sentences that clearly describe the purpose of the particular webpage.  Getting your top 2 or 3 keywords in here can help

 

 3) Go Where the Competition Isn’t
 

 Social media sites like Facebook, twitter and linked in are great ways to expand your company branding and get a good customer following which will inturn generate more hits to your website. Its also a good idea to take a look at up and coming social sites like Pinterest for example which is an online pinboard, great for promoting products through imagery.


 4) Constantly Create Original Content
 

 Increasing your web traffic is only the first step in your SEO campaign. While some SEO agencies may focus entirely on getting potential customers to your site, giving users a reason to stay on your website is going to be vitally important. Original content, such as a weekly blog or news articles, can go a long way towards capturing an audience and convincing them to continue interacting with your site until a sale is made.


 5) Patience is Key


 Even when employing the most methodical and well-run SEO or social media campaign, you have to keep expectations manageable. Yes, search engine optimisation and other SEO practices can lead to dramatically improved site traffic and search engine rankings, but they do take time. After having built up momentum and established your company as a significant online presence, your website’s analytics will rise sharply. However, getting there may sometimes take a month or two. You should always keep this in mind throughout the duration of the campaign.