web analytics


5 things Google looks for.

By Brian Bennett Tuesday, 20th November 2012 | 0 comments
Filed under: Google Adwords, UX/Design, SEO.
What is Google looking for? Everyone's aim is to get found in Google. The way we are getting found is changing every day; Google changes the parimaters and how people are searching for your website is also changing. People used to click on your website from their desktop or laptop! Now almost 30% of people are searching via their mobile device, and this number is increasing daily. So what do you need to do to help your website get found on Google? Here are 5 short tips to hopefully help your website get found.

The Importance of Website Goals

By Patrick Bates Friday, 22nd June 2012 | 0 comments
Filed under: Google Adwords.
The success or otherwise of any areas of your organisation should be quantifiable by some measure. And yet, very few website managers/owners seem to set goals for their website. The companies that do, generally sell online and goals are a vital part of their monthly reporting. But most companies don't set goals and without them it is difficult to get a through measure of how well your website is working and what areas need to be improved on.

How Google Adwords Calculates Costs for Pay Per Clicks

By Joe Conlon Friday, 12th June 2009 | 1 comments
Filed under: Google Adwords.
Ever wonder exactly how Google calculates the cost for each click on your Google PPC adverts? Common belief by many people is that it's simply a case of 'The more you bid for a click on a key phrase, then the higher you get listed', in much the same was as an auction where the winner is he who pays most. Not the case with Google!