Social Media – What It Is and Why You Should Use it.
Social media marketing has really proven itself in recent years to be one of the most influence mediums of communication with a target audience. A recent survey concluded that some 81% of shoppers conduct online research before making a purchase. By ignoring this fact, you do so at your peril!
As we all know at this stage there are a lot of people online, some at PC’s/Laptops and others on smartphones/tablets. According to a recent survey, 75% of people in the world have a mobile phone (an insane figure if you ask me). From this stat an interesting trend has been emerging over the last year or two; the idea of Second Screening or the Second Screen.
What is Second Screening?
Over one million Irish professionals are on LinkedIn in Ireland and more joining every day, it is becoming more important to have the following;
Following on from our last round of tips we thought it was time to share a little bit more advice with you. So here are 5 social media tips (part 3). We hope you find them helpful. 11. Share: I’ve mentioned to share before, only this time it is that your employees share the content that you post on your social media platforms.
Social media tips numbers 6 to 10
In a blog we did last month we gave you 5 social media tips, it was the 1st in in our series of 5 blogs on the topic.
Social Media Tips
1. Feature your Tweets (or Facebook) on your website
This is a great way of letting your visitors know that you are active on Social Networks. Just make sure that what you are saying is in line with all other company messaging. Think about where you would like this displayed on your site if you are thinking of getting a new website design; remember your website must look good too.
Tools to help you in Social Media.
Hopefully at this stage you will have identified what Social Network is best for your business; I also hope you’ve identified how you are planning to speak to your audience. In this blog we are going to highlight some Social Media Management Tools that will help you to plan, schedule and multiple posts to the different Social Networks.
Does your business need to use Social Media; the simple answer is Yes!
But why? Why should we invest time in Social Media? We held a webinar recently in one of our monthly training sessions on Social Media for your business and we gave tips on how you could make your Social Media work for you. One reason is you're improving your SEO - sending people back to your website and another is that Social Media Networks now appear in Google Searches, especially when you are logged into Google.