- A complete web design overhaul of the former Barlo Plastics website following their buy-out by the Quinn Group, and in accordance with strict brand guidelines
- To provide the ability to manage content
- To build a product catalogue and business to business ordering solution for all of our existing clients
- Multiple languages versions of the site to accommodate Quinn Plastics key European markets
- Search engine optimisation and marketing of the site across Europe
- To provide ongoing maintenance, support and advice
Ease of update was key to the Quinn admin team in developing this website, with a wide range of product information, applications, brochures, news & events. Each areas of the site is fully content managed through our Siternity CMS, with an intuitive product/application finder and online email mailing list facility.
Quinn Plastics is a member of the Quinn Group of companies which is headquartered in Derrylin (Northern Ireland). There are operating facilities in Germany, Spain, France, Slovakia and the Czech Republic as well as sales and support operations in all major European countries.
Having a Europe-wide customer base and meant that the site had to be developed to offer product information in languages such as English, Français, Deutsch, Español, Italiano, Nederlands, Cesky & Slovensky. Our Siternity language module allows for easy publishing of content in many different languages.
Webtrade was retained to carry out ongoing online marketing campaigning on the new site to ensure its successful visibility in all top global search engines and to reenforce its position as leader in the market.
"Quinn Plastics (formerly Barlo Plastics) has been working with the team of web designers in Webtrade for almost 7 years now. Their team designed our website in accordance to strict branding instructions and guidelines and we are very happy with their web design work. As further requirements and developments were needed, such as business to business ordering online, they were able to provide solutions in an efficient and professional manner. They excellently handled our Quinn Group re-branding and website re-development under a very tight deadline. We're delighted with the results we've had with Webtrade as our digital agency over the past number of years, we look forward to continue to working with them into the future."
- Erika Smets, Head of Marketing, Quinn Plastics