SuperValu's latest website revamp has gone live at www.supervalu.ie.
SuperValu's 'Real Food, Real People' message was key to the upgraded site, with the necessity to get across the main levers of the brand to their target audiences - highlighting SuperValu's Focus on the Local Community; Corporate social responsibility values; their Passion for Fresh Food; Health & Wellness; and Overall Value for Money.
Built upon Webtrade's content management system, the upgraded site now features:
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Rich photography with useful and well written content to effectively and simply convey the SuperValu brand;
- A completely re-worked home page, designed to provide a user friendly way to the key areas of the site, and cleanly highlight the key brand levers;
- An upgraded Special Offers section;
- A Fresh Ideas section with everything from video cooking demos by Clodagh McKenna, to online recipes, a wine guide and recipe ideas for babies and older kids;
- A Live Well section about healthy eating as well as tips and ideas to get you started along the road to a better diet;
- Case Studies of some of the local producers and suppliers SuperValu work with;
- A revamped Store locator with more information about each store, store managers etc;
- Plus other areas for SuperValu's community projects, Instore brands, and details about the company.
This was a real team effort between Webtrade, SuperValu and Huguenot:Xmi, SuperValu's brand & identity agency.